The destination has redesigned its website with a completely refreshed look and content, and has updated its publications to present La Garrotxa in a more inspiring, coherent and value-driven way, reflecting the identity of the region.

One year after the launch of the OH!Garrotxa destination brand, the destination has completed one of the key actions planned as part of its rollout: the comprehensive renewal of its main tourism promotional materials and the launch of the new ohgarrotxa.com website, fully aligned with the new brand identity.

This process has unified the destination’s communication under a single visual identity and editorial approach, with the aim of conveying the values that define La Garrotxa: a volcanic, authentic, sustainable and surprising destination.

The main innovation is the transformation of the traditional Tot Garrotxa Guide into OH!Garrotxa The Guide, the main visitor guide for the region. While maintaining its practical and informative nature, the new publication features more inspiring content, ideas for exploring the destination in greater depth, and suggestions to encourage longer stays and a wider distribution of visitors throughout the region. The guide is available in Catalan, Spanish, English and French.

The Garrotxa Tourist Map and the Garrotxa Cultour brochure have also been redesigned, adopting OH!Garrotxa’s new visual identity and a content structure that better reflects the destination’s new positioning.

A new Garrotxa Mobility Map has also been created, highlighting the region’s commitment to more sustainable mobility. The map includes information on walking and cycling routes, public transport and the new intermodal mobility hubs, encouraging visitors to discover La Garrotxa while reducing private car use and choosing more environmentally friendly ways of travelling.

All these updated contents are also available digitally through the different sections of ohgarrotxa.com, designed as a more visual, inspiring and user-oriented platform. The website includes new audiovisual resources, featuring dedicated videos for the destination’s main visitor segments, and intuitive navigation designed to help users discover the region according to their interests and travel motivations.

Among its featured sections is Discover, showcasing the region’s two major protected natural areas — the Garrotxa Volcanic Zone Natural Park and the Alta Garrotxa Protected Natural Area — as well as the Must-see section, highlighting the essential attractions and experiences visitors should not miss. Tourism experiences offered by local businesses also receive greater visibility, making it easier for visitors to discover and book activities related to nature, culture, gastronomy and wellbeing.

The website also includes the Plan Your Trip section, a practical tool designed to help visitors organise their stay before arriving in La Garrotxa. It provides useful information on accommodation, mobility, travel advice and advance booking systems for certain natural areas and tourist attractions, promoting a more comfortable, well-organised and environmentally responsible visitor experience.

With these initiatives, La Garrotxa consolidates the implementation of the OH!Garrotxa brand while strengthening its ability to inspire, guide and support visitors before, during and after their stay, contributing to a more balanced, better distributed and sustainable tourism model.

These actions have been made possible through the Tourism Sustainability Plan for Destinations, funded by the Next Generation EU programme under Spain’s Recovery, Transformation and Resilience Plan, and form part of Turisme Garrotxa’s strategy to consolidate a sustainable, balanced tourism model aligned with the needs of both the territory and its local communities.