This overlap between the entity’s brand and the destination’s brand, however, did not encourage its widespread use in municipal or sector-specific promotional campaigns.
To address this situation and encourage the use of La Garrotxa’s name and graphic identity as a tourist destination in all municipal and sectoral campaigns, the brand “La Garrotxa, the land of volcanoes” was created.
This is the brand image of the tourist destination. Its usage guidelines are being prepared.
Used to identify the Turisme Garrotxa association.
They are used to identify territories, companies and travel agencies that apply this tool. There is a version for each use. They can be downloaded here in different languages.
© Turisme Garrotxa
